Analysis and Approaching of Integrated Developing Strategy in Biological Acid Making Industry

摘要

In ordir to approach problem of sustainable development strategy of Biological acid making industry, on the base of the fully analysis and demonstration classification, specialty, application condition of the integrated developing strategy the paper applies SWOT model of Boston matrix, and approaches feasibility problem of economy, technology, management and environment that Biological acid making industry adopts integration developing strategy respectively with three aspects of strategies from Front integration strategy, Backward integration strategy, Lateral integrated strategy according to itself internal superiority and weakness, external opportunities and threats. Meanwhile, joining together the actual circumstances of Ruihua Biological acid making enterprise the paper pointers under mentioned strategy. First Ruihua Biological acid making enterprise may complete the Backward integration development strategy by independently establishing bases of raising cows or purchasing small or middle-scale Chinese medicinal herb enterprises;In the next place Ruihua Biological acid making enterprise may complete the Front integration development strategy by establishing appropriate numbers of marketing companies;At lest Ruihua Biological acid making enterprise may complete the Lateral integration development strategy by building win-win co-operation with enterprises in the same industry. Therefore it will provide scientific basis for promoting completing ability of Biological acid making industry and formulating management strategy of the sustainable development.