Study on Chinese Manufacturing Enterprises' International Operations Strategy Based on GVC Analysis

摘要

In its first part this paper puts GVC (Global Value Chain) as the entry point, points out the important role of the IOS. The second part of this paper reviews the development of the operations strategy, gives a survey on lean and agile manufacturing, figures out that the operations strategy should take into account the environment and capabilities as the prerequisite, take the corporate strategy as the guide. The third part analyzes Chinese manufacturing enterprises' value chain, points out those Chinese manufacturing enterprises should integrate into the GVC, and the development of high-end OEM (Original Equipment Manufacturer) is the main choice for the Chinese manufacturing industry in the future. Finally, this paper takes Glanz as an example to analyze and discuss the Chinese manufacturing enterprises' international operations strategy.