With the dramatic increase in mobile broadband communications and mobile digital content, a significant change is taking place. The mobile phone, the gorilla of the mobile industry, is shifting from being a voice centric to a data centric device. While continually shrinking the size of components to does drive improved mobility, it also highlights the dilemma of the display. The display must in fact increase in size to improve content volume capacity and readability. Today the only way to design larger displays into smaller mobile devices is to use ultra thin electronic displays, which can be rolled into the device itself when not in use. The first generation technology to realize this "inflection point" is already here today. Based on organic electronics and bi-stable display effects, this technology offers added advantages of lower power consumption; lower cost structures and ability to integrate components such as shift registers into the display itself.
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