An Improved Price Decision Model and Its Analysis for Reverse Supply Chain Based on Game Theory (ID: 6-161)

摘要

With the enhancement of market competition and the growth of people's environmental protection consciousness, the perfection of environmental protection laws and regulation and the non-renewing of many resources, the economic and social value of the reverse supply chain appears day by day. In addition, the massive increase of recycling goods in practice makes the union price decision research between the manufacturer and retail merchant become more and more important. But the related literatures which research the coordination question of reverse supply chain using the game theory are quite few. Some related research which use a simplified model, has a bigger limitation in the practical application. They can't reflect the corresponding question in the supply chain comprehensively and profoundly. Based on the reverse supply chain between one manufacturer and one retailer, a reverse supply chain between a manufacturer and multiple retailers was proposed in this paper. Applying game theory in the price decisions of recycled products, we present two non-cooperative game equilibriums (Stackelberg equilibrium and Nash equilibrium) and a cooperative game equilibrium (Coordination in price decision). Through analyzing efficiencies of every decision, the feasible Pareto efficient set of pricing schemes contract curve and two approaches (Signing the contract and Profit sharing) to coordinate were given.