Reviving Road of Regional and Traditional Industry ------Case Study on Shanghai Jinfeng Brewery Co, Ltd.

摘要

As a regional and mature industry, the yellow wine forgone the stagnate trend and take the rejuvenation from 2002. Jinfeng brewery high-end marketing and followers prompt this rejuvenation. High-end does not only mean high price. Improvement in taste, guarantee in quality, innovations in marketing are the basement for high-end marketing. From the reviving road of the yellow wine industry, we can see the four procedures: modernization of manufacturing, popularization of product, high-end marketing, industry revival. The keys are fashionable products and high-end marketing.