China SME 'Go Out' Policy - Executive Summary from Motorcycle Project in Philippine

摘要

Year 2005 witnessed a much stronger focus on China's Small - Medium Enterprises (SME)'Go Out' policy on expanding market share and manufacturing capacity overseas. A Zhejiang Motorcycle Company determined to establish its manufacturing center in the Philippines and I had the honor to be designated as the Chief Representative to engage in this Foreign Direct Investment (FDI) project. This executive summary introduces major steps on how a Chinese SME entered the newly emerging market. It may present a practical demonstration to our millions of private enterprises when they intend to launch similar campaign to promote their products around the world.