Pricing Decision Models for a Two-echelon Supply Chain with Stochastic Price-dependent Demand

摘要

In this paper we study the impact of power structure, information and demand fluctuation on the pricing decision of supplier and retailer in a two-echelon supply chain. We first develop and analysis the case that supplier as the leader in the symmetric information scenario and consider the way to improve the supply chain performance. Then we discuss the impact of asymmetric information on pricing decision. We also explore the impact of power structure on the pricing decision. A series of characters and principles are drawn.