This paper describes an empirical study of the attributes of effective design rationale in the web design context. The presence of design rationale was ascertained by analysing web design team interviews, observations and work documents. Design rationale existed in many forms, but was limited in its usefulness. Web design team members could meet their needs more effectively by using existing design rationale more creatively. A method is proposed for dynamically harvesting design rationale for reuse. The paper contributes to a deeper understanding of design rationale in the web design context.
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