Business-Oriented Web Personalization: A Decision-Making Approach

摘要

This article brings an overview about personalization conducts and their impacts on the organization's businesses, presenting and organizing critical aspects to the development of full personalization patterns within e-Business systems. There are two key purposes of what we call full personalization: websites personalization - more usual and known and, the business process personalization - more strategic and less usual. A decision-making approach based on the application of the score method is recommended. A tool - Person_DSS, was then developed to support executives and technical staffs, providing a ranking of the key technologies. Results of a case study accomplished in a food distribution organization are also presented.