The Innovation of E-marketing Combination Tactics

摘要

Marketing, which is a method and function to link up enterprise with external circumstance, develops with and responses dynamically to the changing of the environment. Under the Internet environment, e-marketing changes the basis of traditional marketing tactics and expands the concept of marketing. The paper discusses the innovation of E-marketing combination tactics from four aspects: product tactics innovation, price tactics innovation, marketing channel innovation and promotion tactics innovation.