E-Commerce between a European and a Chinese company

摘要

With the rapid development of the Chinese economy in general, and Internet in China in particular, the scope for international bus iness cooperation is increasing. The paper presents an E-commerce case study between a listed Chinese Internet Service Providing company and a small Dutch IT company. The analysis employs a "fit" model, that addresses the following five fits: strategic, resource, cultural, organizational and technological. In this case it was mainly the strategic misfit that caused problems, which were aggravated by cultural issues.