Entering the twenty-first century, the corporate communications professional is faced with the challenges of re-engineering current communication strategies to fit the new electronic communicatios paradigm of real-time global partnering and product management. The increasing influence of the Internet, and especially the World Wide Web, with its 55 million available documents, indicates thawt a successful strategy must incorporate the elements of an open systems environment for electronic publics while maintaining both corporate access and image control.
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