The domain of strategic decision making involves very complex issues with action-reaction relationships. In reality, there are system dynamics-based simulation tools that can help business managers understand the fundamental processes of their businesses. In this research paper, we have studied the strategic markets in the passenger airline industry for an international city pair between Perth and Singapore. Based on the study of major players on this route sector, we have attempted to model all the significant market elements and forces that demonstrate their explicit and implicit behaviours. The model developed in "iThink", a system dynamics-based simulation software, provides an interactive capability to the business manager for the exploration of alternative scenarios so that the decision maker can understand how the pricing or competitive positioning activities of other players affects the market leader and vice-versa.
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