The Building Blocks of Innovation: Delivering Competitive Advantage Through Creative People

摘要

The goal of innovation should be to create sustainable competitive advantage—not just create inventions with little or no market value. In order to compete, the product of service being offered must provide value to the consumer, be differentiated from competitors' offerings, and be protected from imitation. Frequently employees and managers involved with product development are not aware of the broader picture and the essential elements necessary to create innovative products.