Database Publishing Variable Data Publishing Abstract

摘要

The basis tor this abstract is the consideration and rulfillment that the print customer has a need for a promotional system that can utilize a one-to-one direct marketing campaign, using Variable Data Publishing (VDP). A good contemporary VDP throughput consists of elements that work jointly to mechanize the conception of a personalized relationship these include: digital databases, dynamic design and a digital output system (mobile device, print, and web). The VDP that is outputted on a digital press or interactive media, where each printed page or mobile device is customized by the variable data, the variations will be determined by relating page content to customer information in a database. Utilizing a one-to-one marketing process, customers using VDP can identify its individual customers, differentiate among those individuals, interact with customers and records responses, and customizes communications for individual consumers.