Internet Brand Niche Measuring and Developing Strategy

摘要

Borrowing from the theory on ecology, the author put forwards the concepts of brand niche and the measuring of brand niche - brand niche breadth; The formula of brand niche breadth is given on the basis of Levins formula. Meanwhile, niche overlapping phenomenon is used to describe the competition of brands in the market environment. Finally, the five major Chinese Internet portal brands are analyzed, and the developing strategies are given from the perspective of niche theory