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Project strategy: the key to project success

机译:项目策略:项目成功的关键

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This paper introduces and defines the concept of project strategy. Nike's "just do it" is the prevailing attitude around projects. Schedule and budget dominate the measures of project success. To take advantage of opportunities, projects must be more than just tactical or operational. Building market share, extending product lines, increasing revenue, satisfying customers, and building for the future are more important, measures of project success. Projects should be an active element in implementation of a company's strategic intent, achieve better results, and increase the company's competitive advantage or value. Project strategy focuses the project on the desired strategic results. It is an overachieving set of guidelines to be used by the project in making decisions and taking action in alignment with corporate, business, marketing, and operational strategies. Existing frameworks and model offer insight in defining project strategy.
机译:本文介绍并定义了项目策略的概念。耐克的“只是做到这一点”是项目周围的普遍态度。安排和预算主导项目成功措施。为了利用机会,项目必须不仅仅是战术或运作。建设市场份额,扩展产品线,增加收入,令人满意的客户,以及未来的建设更为重要,项目成功措施。项目应成为实施公司的战略意图的活跃元素,实现更好的结果,并增加公司的竞争优势或价值。项目策略将该项目重点关注所需的战略结果。该项目是一系列超级成分指导方针,以便在与企业,商业,营销和运营策略对齐方面做出决定和采取行动。现有框架和模型在定义项目策略方面的洞察力。

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