Summary form only given. The Wireless Internet industry is only in the beginning of its' innovative evolution. The structure and roles of the companies active in the industry are far from settled and the entrepreneurial activity in the area is very strong. For new ventures in emerging industries rapid learning is key. Opportunistic adaptation and strategy formation is likely to be characterized by frequent changes in the business model. These efforts at strategic experimentation are reflective of the trial-and-error learning process associated with trying to establish a viable competitive position. This paper presents an identification and analysis of 139 unlisted Nordic start-up companies related to Wireless Internet. Primary geographical focus of the study has been the Swedish market but companies in other Nordic countries have been included. Personal interviews have been conducted with 67 of the companies.
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