Impact of Cultural Difference and Communication on Strategic Alliance Performance

摘要

Based on 68 bio-tech firms in Xinjiang region, this paper focuses on the impact of cultural difference and communication on strategic alliance performance through Structural Equation Model (SEM). Empirical test proved although the cultural difference between strategic partners makes no difference on strategic alliance performance, their communication quality has a positive effect on trust between partners. The trust between partners does not only impact on the evaluation of alliance performance, but shows a significant effect on the willingness of further cooperation. Meanwhile alliance performance has a positive effect on partners' future cooperation.