The Development of Marketing Technological Innovation in Yunnan Its Sustainable Growth Analysis in the Context of Global Economic Downturn

摘要

Researches and data from relevant sources have indicated that the global financial crisis triggered by subprime mortgage crisis in U.S.A. just casts relatively limited immediate impact on China. That means, at present, this does not have a great impact on the entire financial system. On the other hand, the inevitable global economic downturn has farreaching influence on the economic and financial system in China. As the economic pattern in Yunnan Province is characterized by resource-based economies, energy sources and raw materials with low added values are at the end of the industrial chains. Such industries are much influenced by the financial crisis. Because of this, the marketing technological innovation is an important means to economic recovery and sustainable development.