Analysis of the Precision Marketing Technological System on CRM

摘要

Precision Marketing is regarded as a kind of new marketing innovation technology, but its roles in the customer relationship management(i.e. CRM) and the connotation of its technological system are still to be further studied. The paper applies the case study and the description research methods, analyzes the content, the core ideas and the operating modules of the precision marketing, thinks that the precision marketing and CRM are closely correlated, and constructs technological systems of the precision marketing based on CRM, and finally draws a conclusion that the precision marketing on CRM will better help companies solve the problem of how to focus on customers, retain the existent customers, attract new ones, raise the customer's loyalty to the firm and realize the added value of customers.