Research on the Integration of Modern Logistics and Service Marketing

摘要

In recent days,Modern Logistics has attracted more and more attention.This paper has discussed the conceptions of Modern Logistics and service marketing and analyzed the status quo of China's enterprises on Modern Logistics.And then the author has provided an integrated model of Modern Logistics and service marketing and given some advice on this integration.Finally,the author argued that it is essential to integrate Modern Logistics and service marketing.Logistical enterprises of China should pay attention to the improvement of customer satisfaction and the quality of logistical service and then they will gain the competency of survival and development in recent competition.