Using a website, social media and microblogs to encourage people to low noise behavior

摘要

Noise pollution is an important concern, in worldwide several campaigns and noise policiesare taking place or being developed to cope with noise pollution. As reported otherwise1,the Brazilian branch of the International Noise Awareness Day (INAD) is working since2008 to raise noise awareness in Brazil. Despite the increase from 12 participating citiesin 2008 to 135 cities in 2011, there are still millions of Brazilians that remain uninformedabout noise pollution and hazards, their rights and responsibilities. In order to reach a largeraudience a new website was launched in 2011 together with massive presence in social mediasuch as Facebook, Orkut and microblogs such as Twitter. The present paper will report on thefunctionality of the website, the integration of social media and microblogs into the strategiesof the Brazilian INAD and the results obtained so far.