Around the time that DPP '03 is held it will be almost exactly 10 years that the first digital colour press was introduced. Meanwhile the technology has matured, and a lot of the early adopters and later users have experienced that it is no longer the technology itself that drives the development of digital printing, but the innovative applications that are being produced using these presses. This paper will look at the types of applications that are successful in digital printing, and why. It also looks at some of the innovative business concepts and marketing approaches that make this possible.
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