There is no single answer to the question of what a productive variable data printing workflow is. The main feature of a productive workflow is that it needs to be tuned towards the VDP campaigns it is required to run efficiently. In general most productive VDP workflows share the same basic ideas. Late binding of raw data with the design and layout information delivers more flexibility. RIP optimization schemes can significantly reduce job preparation times and improve productivity. Workflow automation can help lower costs significantly. Verification and recovery tools enable high levels of automation. Adding auditing capabilities helps monitoring throughput and costs and helps automating order intake and invoicing. And, modularity and open interfaces of workflow modules guarantee flexibility in tuning a workflow for specific VDP campaigns. Figuring out what VDP workflow to set up is a complex task. Print providers should discuss with digital print engine vendors the openness and modularity of their offerings and the adherence of the vendors products to open standards like (e.g.) PPML or PPML/VDX for variable data printing. In addition integration services or solution selling of digital printing equipment becomes increasingly a necessity.
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