Linking 'M' to CRM

摘要

The Mobile Internet revolution is underway affecting our lives and the way of doing business and systems. Wireless technology and mobile business solutions have the power to reshape customer relationship management. With them, CRM is transformed to a proactive system. This can instantly provide real time information about customers. The purpose of this paper is to understand m-CRM (mobile-CRM) and the fundamentals aspects of evaluating and implementing m-CRM.