Study on Dynamic Social Impact Using Agent-Based Simulation

摘要

In this paper, we formulate a social impact theory model with generalized others by agent-based simulation. In this model social dilemma has diversity in store for social group influences. We assume two types of agents in a virtual society, in which each agent has an impact on others. The first type is majority, and the second is minority. We analyze that why homogeneous doesn't happen in the agent society. Also we verify the effect of social groups under each situation. The result of the experiment is the exsitence of situation. In the second simulation, the proposed model shows how physical/psychological filter can be helpful toward existence of minority. The results of our simulations show new implications for the blind effect in society.