Personalised Mashups: Opportunities and Challenges for User Modelling

摘要

Web 2.0 has emerged as the business ideology and development paradigm for the next generation of web apph'cations. This paper proposes the use of personalisation techniques to enhance the functionality of web mashups, one of the most popular Web 2.0 applications. A prototype of a personalised travel assistant which combines interactive maps with public data pulled from the Internet is presented. An experimental study with the prototype points at opportunities and challenges mashups bring to personalisation research.