A COMPETITIVE MARKET ENTRY TIMING MODEL FOR NEW PRODUCTS

摘要

This paper empirically estimates the impact of not meeting promised new product introduction dates on the market value of the firm. To provide further insights, regression analyses are used to identify factors that influence the direction and magnitude of the change in market value. The optimization model is given, and the solution method is designed. During the process some important factors are considered. An example is given to prove the validity of solution method.