Study on the Forming of Green Identity of Ecotourism Product in Middle-western China

摘要

Green identity of ecotourism products is the abstraction and integration of information contained in the natural and cultural characteristics of ecotoruism resources. There are two factors determining green identity of ecotourism products: one is natural factors, and the other is surrounding factors such as political, social and economic elements. Anthropogeography venation analysis is the foundation of forming green identity of ecotourism products, and the perceiving process of green identity provides an approach to find out green characteristics. What's more, identifying system of green identity provides ways to express green identity from three points of view: green notion identity, green visual identity and green activity identity.