Studies on Marketing Force Integration Based on Enterprises' Life Cycle

摘要

Nowadays enterprises must rely on marketing force to support its development in fierce market competition. Enterprises should integrate marketing inferior forces if it wants to obtain the whole marketing force. This paper regards enterprises' life cycles as latitude, and regards the integration in different stages as longitude, and then have probed into the conception, sense and principle of marketing force and put forward the basic model that marketing force integrates.