RESEARCH ON THE COMPETITIVE STRATEGY OF THE FOLLOW LEAGUER IN VIRTUAL ENTERPRISE

摘要

Today, Virtual Enterprise(VE) has been a popular pattern of industrial operation. This paper is in the VEF(VE Follow Leaguers) position and researches on its competitive strategy. Firstly, the reason and the solution of VEF's embarrassment are deeply analyzed by using Principal-Agent theory. Secondly, some reasonable proposals are delivered to VEF in order to help them choosing right competitive strategy. At last, these proposal's effect was verified by a reality case of a Microcircuit Inc which has experience the decline to VEF's Tiny-Profit rattrap and now is struggling hard to resume its capability in making profit.