The standard classical book printing market is one of the biggest and most stable segments in the print media industry. The overall retail value of the printed goods is rated in the range of 35B$ and is still growing. Driving force for the growth in this segment is increased education, which leads to more and more sophisticated demand for books and overall population growth. The competition with virtual media is there, but it is predicted that this won't have a significant effect on the overall growth rate before 2012 because of lack of technology and acceptance. Recent events in digitalization of content (f.e. Google provides 1.5 M titles over the web) will additionally fertilize the transition to digital high volume printing.
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