DESIGN-DRIVEN INNOVATION OF A HIGH SPEED ART DECO SUPERYACHT COASTAL CRUISER FOR THE CHINESE MARKET

摘要

The Chinese cultural interpretation of a superyacht, in terms of luxury and functionality, is fluid. It will eventually become more defined, as leisure boating becomes more established as a high-status luxury activity. This paper reports on a multidisciplinary superyacht design project engaging in Design-Driven Innovation through the application of a technologically advanced high speed platform combined with the implementation of a culturally specific emotional design framework. Building on the emotional design aspects of high speed boating and contemporary Chinese luxury, including the heritage of Chinese Art Deco, this project proposes a change in the design meaning associated with superyachts by developing an Art Deco high speed superyacht coastal cruiser for the Chinese market, based on the 130m BMT Nigel Gee Pentamaran concept.