Research on the Influence of Information Disclosure and Project Popularity on the Results of Incentive Crowdfunding

摘要

From the perspective of investment and financing, and considering the social attributes of crowd-funding, this paper studies the relationship between the promoter value, project value, project team value, project comment times and crowd-funding results in crowd-funding projects from the two perspectives of crowd-funding completion rate and crowd-funding social support. At the same time, the influence of various variables on crowdfunding results under different project types was analyzed. This study conducted regression test on the hypotheses through 865 valid data collected on the 'friction point network', and found that the focus of crowd-funding results measurement was different under different project types. Based on the quality of information disclosure and the number of project comments, it is found that the social support of crowdfunding is more significant than the completion rate of crowdfunding in actual crowdfunding. Factors in terms of information disclosure quality have significantly different influences on crowd-funding completion rate and social support among different project types. The number of project comments has a significant positive impact on all kinds of crowdfunding projects. In this paper, social support is reasonably taken into account in the research on the results of incentive crowdfunding, which enriches the previous research scope on the results of crowdfunding. Finally, this paper gives detailed Suggestions to fundraisers to initiate crowdfunding activities from the perspective of the purpose of crowdfunding, which is of practical reference significance.