A Bidding Decision Model Based on Multicast in Supply Chain of Real Estate

摘要

The supply chain of real estate under e-commerce environment has the capability of integrating advantage recourses and core competitive ability between enterprises of real estate. In order to reduce the cost and maintain the competitive ability of the enterprise, e-commerce technologies should be used in the bid strategy of real estate supply chain. However, until now, not much evident research has been conducted to pursue successful applications of e-commerce technologies to the bidding decision making in the supply chain of real estate. While multicast technology greatly changed the Internet environment for e-commerce, and will make available more forms of biddings than were ever practical in the past. According to the character of real estate in e-commerce era, this study proposes an online realtime multi-biddings model. The prerequisite of the implementation of this new bidding model is the integration of the multicast technology and software agent technology. In this paper, the architecture of the agents that support activities leading to the effectiveness of online realtime multi-biddings is examined. Simulation results show that the model is practical and effective. This model is useful to design effective and efficient strategies that agents can use to guide their bidding behavior.