Social Influence of Product Popularity on Consumer Decisions: Usability Study of Flickr Camera Finder

摘要

"Product popularity" is in-depth explored in this paper, regarding its practical role within a consumer's decision process. Specifically, the usability evaluation of a novel product finder service (Flickr Camera Finder) shows that users more frequently consulted it, rather than a standard shopping site, to locate popular products. User comments further revealed their credibility concerns and tendency to trust the "popularity" from social resources. Design implications from the experiment are summarized at the end, indicating suggestive directions to integrate social media data to boost current e-commerce decision tools.