Comparative Analysis of e-Banking Services in Poland in 2016

摘要

The objective of this article is to identify the best e-banking services in the most popular banks in Poland in 2016 from the point of view of an individual client. Electronic banking leads to strengthening the position of a particular bank in the competitive market environment. Thus, the high quality of its website frequently plays a major role regarding the perception of the bank. This paper focuses on the ways to secure and strengthen the position of a bank in the sector using its website to enhance its image, improve usability and communication with clients. Following a brief introduction describing the situation of electronic banking in Poland, the authors present the assumptions adopted for the conducted research. Subsequently, on the basis of the obtained findings, the authors have carried out multidimensional analyses and presented the resultant conclusions and recommendations. The authors original contribution was specifying the criteria used for websites evaluation and applying the conversion method constructed by them for conducting such analyses.