Study on Early Warning Model of Customer Churn State in Mobile Communication Enterprise Based on FNN

摘要

How to control the chum rate of customers is a problem which has been always confusing mobile operators.The paper begins with the height of enterprise strategy to utilize FNN,which is short for Fuzzy Neural Network,to build the early warning model of customer chum in mobile communication enterprise,and proposes a new concept that mobile operators should retain customers consistent with the customer chum state of enterprise so as to reduce the customer chum more efficiently.At the end of the paper,we set a subsidiary of Heilongjiang Mobile as an example and prove that the model is feasible.