Analysis of Recessive Marketing Research for Domestic and International Sporting Events

摘要

Through the literature material, this paper expounds on the sport at home and abroad market research status of recessive, comparative analysis found that domestic market research about sports recessive and many blank fill the need, there are many drawbacks needs to improve. According to the situation of our country, the author thinks that with a longer time sports market will persist recessive behavior, market behavior of the recessive correctly and reasonable legal attitude should be reasonable and legitimate limit is not comprehensive rigid prohibited, restricted and prohibited in the legislation in the range should be clearly specified, and the time and space also stipulates range. In addition in view of the existing sports an event in a relatively short time, for marketing brings the harmful recessive needs to refer to the legal aid and perfect sports legal assistance system as soon as possible.