Scheduling and Routing Sales Representatives at the Missouri Lottery

摘要

The Lottery Sales Representatives (LSRs) at the Missouri Lottery, a state agency of Missouri, play a central role in sales growth by providing excellent customer service to ticket retailers. The LSRs must have equitable and balanced work schedules in addition to efficient routes and navigation sequences. The newly implemented schedules and routes , resulted from our study, , save the LSR operation costs in the amount of $98,648 annually , significantly improve the balance of routes and visitation feasibility , and indirectly increase the sales of lottery tickets by improving customer service.