New Product Development Process: Proposal for an Innovative Design Modelling Framework Including Actors Evaluation of Innovation Costs and Value

摘要

Firms are facing very short and important innovation cycles, particularly in IT and Telecommunication sectors. Then a question appears: why do some innovations succeed whereas other fail. From offer's point of view, a way could be to evaluate impacts of a decision to innovate for each of the actors involved in this product trajectory. Therefore the goal of such an approach is reducing high Innovation development risks by integrating the diverse stakes of life cycle actors and by helping design teams to integrate the evolution of some key environmental processes. We introduce in this paper the characteristics of the Innovation Process and Engineering Design Phase for high level innovations. In this framework, we propose an Innovation Valuation Model integrating strategic and tactic impacts in term of value and cost.