USING IT CONCEPT CARS TO ACCELERATE INNOVATION

摘要

Innovation enables Information Technology to keep pace with the accelerating demand for computing power. To encourage innovation, Intel Corporation has implemented an initiative that cultivates innovation for innovation's sake. Emphasizing creative solutions rather than tangible results, Intel's IT Concept Car program encourages the "outside the box" thinking innovation requires. IT Concept Cars are based on the same premises and methods as automotive industry concept cars -- futuristic, novel, unique, and appealing vehicles used to try out new looks and capabilities. As in the automotive industry, an IT Concept Car is not necessarily fully functioning, but has just enough form and features to powerfully communicate the concept to the desired market segment and get a pulse on their interest and potential acceptance and/or sponsorship.