Ubiquitous operational governance framework: Managing consumer mobile commerce active index

摘要

Wireless communications and mobile web in the domain of mobile commerce (mcommerce) are growing and gaining significant momentum throughout the internet. Researchers all over the world are actively studying the standardization to understand the factors that affects the acceptance of upcoming innovations and development in mcommerce. The digitalization and its advancements have ensured that, until recently, mcommerce has been constrained by few rules, disciplinary procedures, and operational norms. It has been characterized by considerable uncertainties in terms of operational governance. Specifically, it needs to include the altering magnitudes of the mcommerce contexts such as information type, personalization, location awareness, business activities, and quality of the mcommerce services. In this paper, we identified dimensions of mcommerce operations (MCOs) and corresponding factors impacting the MCOs. Operational governance framework of mcommerce (OGFM) is established to rationalize modeling of MCOs. It correlates the dimensions and context of mcommerce to the operations. OGFM distributes mcommerce control metrics in the identified categories of OGFM processes. They turn the theoretical framework to a practical model. Computation of consumer mcommerce active index (cMAX) is illustrated to continuously measure and regulate mcommerce participants' uncertainties, confidence levels, and retention.