A SURVEY OF ONLINE READING HABITS OF INTERNET USERS

摘要

This study evaluated the reading habits of Internet users across five document types. Internet users completed an online survey indicating whether they were likely to read a document online or on paper using five possible choices. Document types evaluated included journal articles, news, newsletters, literature, and product information. Results revealed differences in the reading habits based on document type. Journal articles were reported to be primarily printed while documents such as online news, newsletters, and product reviews were reported to be read mainly online. Users tended not to use online sources for reading literature. Primary factors determining whether a document was printed or read online were size, importance, and intended purpose of document.