The Impact of Usability, Functionality and Sociability Factors on User Shopping Behavior in Social Commerce Design

摘要

Usability, functionality and sociability have been found as the important factor in social commerce design. However, it is not clear about the influence of social commerce design to users shopping behavior, which needs to be further explored. It is arguable that such lacks of understanding may cause ineffective social commerce design and hamper users' online shopping behavior. Therefore, this study aims to explore the impact of social commerce design on user shopping decision-making. We believe that the results can provide a useful foundation for future social commerce research.