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Analyzing the Extent of Notice to Customer Attitude in the Organizational Structure of Vendors and Its Effect on e-Buyer's Trust (A Case Study in Iranian Car Producers)

机译:分析供应商组织结构中顾客态度通知的程度及其对电子买方信任的影响(以伊朗汽车生产商为例)

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摘要

Today firms deal to customers with variety attitudes and no limited demands. These attitudes are so multiplicity and changeable in nature. Some of them define from face to face deal and organizations try to evaluation in a good manner, but many attitudes of customers are not measurable by traditional ways. Therefore the companies design their structure according to customers' wants. This designing includes change on organization, mangers thought, personnel skills and e.g. Customer's wants depend on its attitude. Besides attitude of customers has several functions. In this research we survey the extent of vendors notice to the customers attitude in their organizational structure based on the functional theory of attitude. In the next step we will show the effect of that vendor's consideration on trust in e-purchasing. To this reason a questionnaire offered to 210 employees of automobile companies. Population was selected from the central office of four large car factories and the research method was descriptive. Results show the companies have noticeable plans for regarding customer's attitude. Further findings demonstrate the significant relationship between use of a well-designed websites by vendors and improve of one and more customer attitude functions and that has affect on their trust in e-buying.
机译:如今,公司以各种各样的态度和无限制的要求来对待客户。这些态度在本质上是如此多元和多变。他们中的一些人定义了面对面的交易,组织尝试以良好的方式进行评估,但是用传统的方式无法衡量客户的许多态度。因此,公司会根据客户的需求设计结构。这种设计包括组织,管理人员思想,人员技能等方面的变化。客户的需求取决于其态度。客户的态度除了有几个功能。在这项研究中,我们基于态度功能理论调查了供应商在其组织结构中对客户态度的重视程度。在下一步中,我们将显示该供应商的考虑对电子购买信任的影响。为此,向汽车公司的210名员工提供了问卷。从四个大型汽车制造厂的总部办公室中选择人口,研究方法具有描述性。结果表明,公司已针对客户的态度制定了明显的计划。进一步的发现表明,供应商使用设计良好的网站与改善一个或多个客户态度功能之间存在着显着的关系,这关系到他们对电子购买的信任。

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