Research on Packaging Evaluation System of Fast Moving Consumer Goods Based on Analytical Hierarchy Process Method

摘要

The packaging evaluation system of fast moving consumer goods (FMCG) with four-layer structure, including target layer, first and second assessment impact factor layers, packaging solution layer, was established. The analytical hierarchy process (AHP) was employed to analyze and assess the system. The target layer was focused on optimal packaging solution according comprehensive evaluation. The assessment impact factors were defined from three aspects included display effect, production cost and environmental influence. The pair-comparison matrix was built. The maximum characteristic root and vector were computed by the root method. The weight value and the importance order of each impact factor were defined and gained. Three packaging solutions were analyzed in packaging solution layer, and comparison matrix between packaging solutions and assessment impact factors were built and the weight value was defined. Finally, the consistency of different layer comparison matrix was tested and the optimal packaging solution was selected. The packaging evaluation system combined with quantitative and qualitative analysis, can provide reference for commercialized packaging solution selection of fast moving consumer goods.