Physical commerce has existed for thousands of years. Although the Internet is a relatively recent phenomenon, electronic commerce conducted over the Internet represents an increasing proportion of all commercial transactions. We believe that the most significant benefits to commerce can be realized through augmented commerce, a combination of the best of physical and electronic commerce worlds. In particular, we believe that ideas from the area of augmented reality, involving see-through head-mounted displays, can provide considerably more context in purchasing decisions than is possible using a desktop browser. This richer context enables more informed decisions and will lead to significantly greater levels of online transactions.
展开▼
