Human-computer interaction (HCI) has changed dramatically as advances in computing technology have maderncomputer-generated voice and animation commonplace in computing applications. These types of human-computerrninteractions have been incorporated into business applications ranging from computer-based trainingrnto Internet shopping agents. Research on how the design of these interactions may influence user perceptionsrnand outcomes, however, is still in the early stages. This paper describes a research study designed torninvestigate how the multiplicity of social cues and the personality exhibited in these interactions influences userrninvolvement and decision-making outcomes. Prior research on consumer decision-making and similarity-attractionrntheory was used to develop a theoretical model and hypotheses, and design an experimentalrnapplication. The experiment has been conducted and results will be presented at the conference.
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